Ati: “Nyuma yo gukora amasaha y'ikirenga nijoro, namenyereye kurya inkono ishyushye cyangwa guteka agafuni ka sode kugira ngo mpaze inzara.”Madamu Meng wo mu muryango wa Beipiao yabwiye umunyamakuru wa “China Business Daily”.Nibyiza, biryoshye kandi bihendutse kuko akunda ibyoroshye.impamvu yo kurya.
Muri icyo gihe, umunyamakuru yasanze uburyo bworoshye n’ibiryo byihuse byakuruye imari.Vuba aha, imifuka yihuta yibiryo "igikapu cyo guteka" hamwe nikirango cyihuta cyibiryo "Bagou" barangije icyiciro gishya cyo gutera inkunga.Nk’uko imibare ituzuye y’umunyamakuru ibigaragaza, kuva mu mwaka ushize, inkunga yose yo korohereza inzira y’ibiribwa byihuse yarenze miliyari imwe.
Abenshi mu babajijwe bemeza ko iterambere ryihuse ryorohereza ibiryo byihuse bifite aho bihuriye n’ubukungu bwo mu rugo, ubukungu bw’umunebwe, no kuzamura ikoranabuhanga.Iterambere rito ryabaye byanze bikunze.
Ushinzwe isesengura ry’ibiribwa mu Bushinwa, Zhu Danpeng, yemeza ko isoko ry’ibiribwa byoroshye kandi byihuse bigifite ibyumba byinshi by’iterambere mu bihe biri imbere.Yakomeje agira ati: "Mu gihe inyungu z’imibare y’abaturage bo mu gisekuru gishya zikomeje kwiyongera, ibiryo byoroshye bizagira igihe cyo gukura byihuse mu myaka 5 kugeza kuri 6."
Inzira Zishyushye
Yakomeje agira ati: “Mu bihe byashize, isafuriya ihita hamwe na za nyiramugengeri zahise ziza mu mutwe igihe zivuga ibyoroshye n'ibiryo byihuse.Nyuma yaho, iyo uduseke twinshi twamamaye kuri interineti, akenshi twaraguzwe.Birashobora guterwa no gushakisha kenshi.Urubuga rwa e-ubucuruzi rwasabye ibicuruzwa byibiribwa byihuse ukurikije ibyo umuntu akunda.Gusa namenye ko hari ibirango byinshi bishya ndetse n'ibyiciro byinshi. "Madamu Meng yabwiye abanyamakuru.
Nkuko Madamu Meng yabivuze, mu myaka yashize, urwego rwo korohereza ibiryo byihuse byakomeje kwaguka, kandi n’abakinnyi benshi baritabira.Dukurikije amakuru ya Tianyancha, hari ibigo birenga 100.000 bikorera mu “byokurya byoroshye”.Mubyongeyeho, duhereye kubyo dukoresha, umuvuduko wubwiyongere bwibicuruzwa byoroshye nibiryo byihuse nabyo biragaragara.Dukurikije imibare yatanzwe na Xingtu, mu gihe cyo kuzamura “6.18” cyarangiye, igurishwa ry’ibiribwa n’ibiryo byihuse kuri interineti ryiyongereyeho 27.5% umwaka ushize.
Iterambere ryihuse ryibyokurya byihuse byatewe nibintu bitandukanye.Xu Xiongjun, washinze sosiyete ya Jiude Positioning Consulting Company, yizera ko “bitewe n’inyungu nk’ubukungu bwo mu rugo, ubukungu bw’umunebwe n’ubukungu bumwe, ubworoherane n’ibiribwa byihuse byazamutse vuba mu myaka yashize.Muri icyo gihe kandi, isosiyete ubwayo ikomeje kumenyekanisha ibicuruzwa byoroshye kandi bihendutse, ibyo bigatuma inganda zorohereza kandi ibiribwa byihuse zigaragaza ko ibintu byifashe nabi. ”
Liu Xingjian, umufatanyabikorwa washinze Daily Capital, yavuze ko iterambere ry’inganda ryatewe n’imihindagurikire y’ibisabwa n’ibitangwa.Yagize ati: “Ingeso yo gukoresha yagiye ihinduka mu myaka yashize.Abaguzi banyuranye bakeneye ibyifuzo byatumye havuka ibicuruzwa byinshi bishya.Byongeye kandi, bifitanye isano no guteza imbere inganda no kuzamura ikoranabuhanga. ”
Inyuma y’abaguzi bagenda biyongera, ibyoroshye n’ibiribwa byihuse byiyongereye kugera kuri miliyari 100.Raporo ya “2021 yorohereza kandi yihuta mu nganda zita ku nganda” yashyizwe ahagaragara na CBNData yerekanye ko isoko ry’imbere mu gihugu riteganijwe kurenga miliyari 250.
Ni muri urwo rwego, mu myaka ibiri ishize, hari amakuru ahoraho yo gutera inkunga inzira yoroshye y'ibiribwa.Kurugero, Bagou aherutse kurangiza icyiciro cya Pre-A cyo gutera inkunga ingana na miriyoni icumi, kandi imifuka yo guteka nayo yarangije icyiciro cya mbere cy’amafaranga agera kuri miliyoni 10.Byongeye kandi, Akuan Foods irashaka kujya kumugaragaro nyuma yo kurangiza ibyiciro byinshi.Yarangije gutera inkunga 5 mu myaka itatu kuva HiPot, harimo Hillhouse Capital hamwe n’ibindi bigo by’ishoramari bizwi.
Liu Xingjian yagaragaje ko “ibirango bishya kandi bigezweho byabonye inkunga bifite inyungu zimwe mu bijyanye no gutanga amasoko, ikoranabuhanga, ndetse n'ubushishozi ku bakoresha.Kurugero, guhuza isoko yo gutanga isoko, guhitamo umurongo wigiciro, no kunoza uburambe bwabakiriya binyuze mumikoreshereze yikoranabuhanga, nibindi, birakenewe kandi gusobanukirwa ibyo abakoresha bakeneye.Igitekerezo cyibanze cyibicuruzwa gihora gitezimbere ibicuruzwa hagamijwe korohereza, kuryoha, no gukoresha neza ibiciro, kandi ibyo bicuruzwa mubisanzwe bikora neza mubijyanye no kugurisha imbaraga no kugura ibicuruzwa. ”
Ibice by'isoko
Umunyamakuru yashakishije urubuga rutandukanye rwa e-ubucuruzi asanga kuri ubu hari ibicuruzwa byinshi byoroshye kandi byihuse byibiribwa, birimo kwishyushya inkono ishyushye, makariso, porojora ako kanya, skewers, pizza, nibindi, kandi ibyiciro birerekana icyerekezo yo gutandukana no gutandukanya.Byongeye kandi, uburyohe bwibicuruzwa nabwo bugabanijwemo ibice, nka Liuzhou snail noodles, umuceri wa Guilin umuceri, Nanchang ivanze, hamwe na Changsha lard ivanze noode yatangijwe nuru ruganda hafi yimiterere yabyo.
Byongeye kandi, inganda zaraguye kandi zigabanya uburyo bwo gukoresha ibiryo byoroshye kandi byihuse, kuri ubu birimo ibintu bikoreshwa nko kurya umuntu umwe, ibiryo byo mu muryango, ubukungu bushya bwo kurya nijoro, ibibera hanze, no kugabana amacumbi.Amashusho.
Ni muri urwo rwego, Liu Xingjian yavuze ko iyo inganda ziteye imbere kugera ku ntera runaka, ari itegeko byanze bikunze guhinduka kuva mu iterambere ryinshi ukajya mu bikorwa binonosoye.Ibiranga ibicuruzwa bigomba gushakisha inzira zinyuranye ziva mubice bigabanijwe.
Ati: “Kugabana no kugarura inganda muri iki gihe ni ibisubizo byo kuzamura uruhande rw’abaguzi ruhatira guhanga udushya no kuzamura uruhande rw’inganda.Mu bihe biri imbere, ibice byo kugaburira ibiryo byorohereza abashinwa bizinjira mu bihe byose byo guhatanira amarushanwa, kandi imbaraga z’ibicuruzwa zizaba ikintu cyingenzi ku mishinga yo kubaka inganda zayo.Urufunguzo rwa bariyeri. ”Zhu Danpeng ati.
Porofeseri Sun Baoguo, umwarimu mu Ishuri Rikuru ry’Ubushinwa, yigeze kwerekana ko icyerekezo nyamukuru cy’iterambere ry’ejo hazaza h’ibiribwa byoroshye ndetse n’ibiribwa by’Abashinwa ari amagambo ane, ari yo “uburyohe n’ubuzima”.Iterambere ryinganda zibiribwa rigomba kuba uburyohe kandi bushingiye kubuzima.
Mubyukuri, ubuzima bwiza bwibiryo byoroshye kandi byihuse nimwe mubyerekezo byo kuzamura inganda no guhinduka mumyaka yashize, kandi ibigo byinshi bigenda bihinduka mubiribwa byiza binyuze mubikorwa byikoranabuhanga.Fata icyiciro cya noode ako kanya nkurugero.Ubuzima bwubu bwoko bwibikorwa bugaragarira cyane cyane kugabanya amavuta no kongera imirire.Nk’uko byatangajwe ku mugaragaro na Jinmailang, byujuje ibyifuzo by’abaguzi kugira ngo “bagabanye amavuta, umunyu n’isukari” binyuze mu ikoranabuhanga ryo guteka 0 hamwe n’ikoranabuhanga rya FD.Usibye isafuriya ihita, ibicuruzwa byinshi n'ibirango byibanda ku buzima byagaragaye mu buryo bworoshye no ku isoko ry’ibiribwa byihuse, nk'isupu y'inkoko ishaje ako kanya yibanda ku mirire, amavuta akonje ya konjac akonje, inyanja zo mu nyanja, n'ibindi.;ibicuruzwa bigezweho byibanda kubuzima na karori nkeya nka Super Zero, Orange Run, nibindi.
Ibicuruzwa bishya bisobanura kwiyongera kwibiciro.Ushinzwe uruganda rutunganya ibiribwa muri Henan yabwiye abanyamakuru ati: "Mu rwego rwo guteza imbere ibicuruzwa bishya bizima, uruganda rwacu rwubatse laboratoire yimbere y’ibicuruzwa byateje imbere ndetse no gupima ibicuruzwa byarangiye, n'ibindi, ariko kandi ibyo bituma igiciro gifite yiyongereye. ”Cai Hongliang, washinze kandi akaba n’umuyobozi w’ikirango cya Zihai, yigeze kubwira itangazamakuru ati: "Gukoresha ikoranabuhanga ryumisha-gukonjesha byongereye ibiciro bijyanye inshuro enye."Liu Xingjian yagaragaje ati: "Mu gihe cyo kwishingikiriza ku ntera nini kugira ngo batsinde isi Mu bihe byashize, inganda zigomba guhora zisubiramo imirongo y'ibicuruzwa, kugabanya ibiciro, no kuzuza ibyo abaguzi bakeneye, ibyo bikaba binagerageza ubushobozi bwo gutanga amasoko y'ibigo."
Birakwiye ko tumenya ko ibigo byinshi byatangiye kunoza imiyoboro yabyo.Nk’uko amakuru rusange abitangaza, ibiryo bya Akuan bifite ibishingwe bitanu kandi bitanga serivisi za OEM kubirango byinshi bizwi.Zihi Pot yashoye imari munganda zirenga icumi zo hejuru, agamije kugira uruhare runini murwego rwo hejuru rwibiryo nibindi bikoresho no kugenzura imikorere yikiguzi.
Fang Ajian, washinze kandi akaba n'umuyobozi mukuru wa Bagou, yavuze ko nubwo uburyo bwo kugaburira ibiryo bwateje imbere uburyo bworoshye bwo gutanga ibiribwa byihuse, ku bicuruzwa bimwe na bimwe, gahunda yo gutanga ibiribwa byihuse idafite igisubizo cyiteguye mu bijyanye kugarura uburyohe;hiyongereyeho, inganda zo hejuru zirahari Ikibazo cyigihe kirekire cyo guterwa ninzira no kubura imbaraga zo gusubiramo inzira yumusaruro bivuze ko kuzamura urwego rutangwa bigomba kurangizwa kuruhande rusabwa.Yagize ati: “Kugeza ubu Bagou igenzura imiyoboro y’ibanze kandi igabanya ibiciro by’umusaruro binyuze mu gukurikirana ibiciro ndetse no guhindura ibintu byimbitse.Binyuze mu mbaraga z'umwaka umwe, igiciro cy’amasezerano y'ibicuruzwa byose byagabanutseho 45%. ”
Amarushanwa hagati y'ibirango bishaje n'ibishya arihuta
Umunyamakuru yabonye ko abakinnyi muri iki gihe mu buryo bworoshye no ku isoko ry’ibiribwa byihuse bigabanyijemo ibicuruzwa bigenda bigaragara nka Lamenshuo, Kongke, na Bagou, hamwe n’ibirango gakondo nka Master Kong na Uni-Perezida.Ibigo bitandukanye bifite iterambere ryibanze bitandukanye.Kugeza ubu, inganda zinjiye mu cyiciro cy’iterambere ry’irushanwa ryiza hagati y’ibirango bishya na kera.Ibiranga gakondo bikomeza kugendana no gutangiza ibicuruzwa bishya, mugihe ibirango bishya bikora cyane mubyiciro bishya no kwamamaza ibicuruzwa kugirango bafate inzira itandukanye.
Zhu Danpeng yizera ko abakora ibicuruzwa gakondo basanzwe bafite ingaruka zerekana ibicuruzwa, ingaruka zingana, n'imirongo ikuze ikuze, nibindi, kandi ntabwo bigoye guhanga, kuzamura, no gusubiramo.Kubirango bishya, biracyakenewe gukurikirana urwego rwuzuye rutanga isoko, ihame ryiza, guhanga udushya, kuzamura serivise, kuzamura abakiriya, nibindi.
Urebye ku bikorwa by’inganda gakondo, inganda nka Master Kong na Uni-Perezida zigenda zigana ku ndunduro.Mu ntangiriro zuyu mwaka, Jinmailang yashyize ahagaragara ikirango cyo mu rwego rwo hejuru Ramen Fan;mbere, Master Kong yatangije ibirango byo mu rwego rwo hejuru nka “Suda Noodle House”;Uni-Perezida yatangije urukurikirane rw'ibirango byo mu rwego rwo hejuru nka “Man-Han Dinner” na “Kaixiaozao”, maze afungura iduka ryihariye ryemewe.
Urebye ingamba nshya zo kwamamaza, Akuan Foods na Kongke bafata inzira itandukanye.Kurugero, ibiryo bya Akuan byafashe ibiranga akarere kandi bitangiza ibintu bigera ku 100 nka Sichuan Noodles Series na Chongqing Small Noodles Series;Kongke na Ramen Said kugirango binjire mu gice cy’isoko ry’inyanja yubururu ugereranije, icyambere cyibanda kuri makaroni, naho icya kabiri cyibanda kuri ramen yAbayapani.Kubyerekeranye numuyoboro, ibirango bishya byatangiye inzira yo guhuza kumurongo no kumurongo.Dukurikije ibyifuzo bya Akuan Foods, kuva 2019 kugeza 2021, amafaranga yo kugurisha kumurongo wa interineti azinjiza miliyoni 308, miliyoni 661 na miliyoni 743, byiyongera uko umwaka utashye;umubare w'abacuruzi bo kuri interineti uriyongera, amazu 677, 810, 906.Byongeye kandi, nk'uko Fang Ajian abitangaza ngo Bagou yo kugurisha ku murongo wa interineti no kuri interineti ni 3: 7, kandi izakomeza gukoresha imiyoboro ya interineti nk'ahantu hambere hagurishwa mu bihe biri imbere.
Ati: “Muri iki gihe, inganda zorohereza n'ibiryo byihuse ziracyagabanywa, kandi n'ibirango bishya nabyo birahingwa hano.Ibikoreshwa mu gukoresha, gutandukanya amatsinda y'abaguzi, no gucamo ibice imiyoboro iracyazana amahirwe ku bicuruzwa bishya bigaragara. ”Liu Xingjian ati.
Xu Xiongjun yabwiye abanyamakuru ati: “Yaba ikirango gishya cyangwa ikirango gakondo, icy'ingenzi ni ugukora akazi keza mu myanya ihamye no guhanga udushya, no guhuza ibyifuzo by'urubyiruko.Byongeye kandi, amazina meza n'ibirango ntashobora kwirengagizwa. ”
Igihe cyo kohereza: Ukuboza-15-2022